A working page that’s been indexed already that begins returning a 404 code as opposed to say a 200 success code will eventually be removed from search results so make sure the 404 code is only returned for broken URLs. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. Which role should the search practitioner play? A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks?

All you wanted to know about meta tags but were afraid to ask

Write locally oriented content: It’s one of the best things you can do to improve local rankings. Search Engine Optimisation is the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... process of designing web pages, writing content and building a network of links back to your website in order to rank at the top of a google search results page. The goal is to bring your page in front of your target market. This kind of search traffic is known as 'organic' and it is the most desirable google traffic because it's FREE! (well unless you are paying a blog content writer!) Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to your content and your target market. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then.

What worked a few years ago is now irrelevant.

Halfway through 2015, Google announced that mobile searching was more popular than traditional desktop searches on 10 countries, including the mass markets of the US and Japan. Google is getting better every year at detecting spammer and low-quality links. Being proactive about taking a safe approach is the only way to avoid a penalty. Visiting a website and sticking in your credit card details in return for thousands of links remains an option but presents a greater risk than ever before. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media.

When auditing your site, take time to think about onsite SEO

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore they relegate it to a lower priority. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Gaz Hall, an SEO Guru from the UK, said: "Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation."

Adopy a monetisation first approach before putting efforts into web crawlers

Social media also brings traffic to a website. I'm always shocked by Marketing Beverley, in this regard. Use plagiarism checkers to avoid unintentional duplication. Remember, “research” doesn’t mean stealing. A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. So, I think each person in SEO has to work hard to develop good, credible sources of information.