URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site …

Let’s discuss each of these in turn. There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that …

This defeats Google’s purpose since providing valuable information to users is the goal. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. A well-thought-out keyword strategy is one of the most …

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). In the present scenario, if you build tons of anchor-texted backlinks, you …

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. To combat possible future updates, you …

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. URL – This is the actual address where the …

I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I’ve spoken to. However, should you be able to rank highly …

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. To …

Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it …

There are no instances of people being penalized for curating content.Again, thin content is all about creating lots of useless content in order to generate search engine traffic. To attract online attention for your business, you can’t just set up a website and social media profile and expect …

Starting with relevancy between meta tags, content and going as far as using text modifiers to ‘emphasize’ certain keywords or content. Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. Social shares are important because they help your blog …

Above all else, never be tempted to plagiarise. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site …

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. Another factor to take note is that web masters are advised to create content for their audience and not search engines …

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue …

Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” SEO results are only keenly felt long-term, and …

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. A page’s …

It can take time, but fixing problems at the root level will allow your online reputation to repair much faster. A “backlink” is one of the most used words in the world of search engine optimization (SEO). Businesses can leverage local SEO to great effect by creating a unique page …

The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the …

You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. There’s a danger that duplicate content will cannibalize the keywords you want to target in search. Duplicate content can …

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . You can’t buy …

Each project should be treated like a special snowflake. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Search drives an incredible amount of both online and offline economic activity …

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different …

We’re talking about 50% to 90% of traffic drop. The key to boosting visibility and SEO is staying active. Doing so could limit user discoverability of the product grid upon visiting the category page. A particular web page or content can be retrieved from the database by using a …

Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Search never truly was a text-only game — input methods like images, voice, and video content can be optimized for search. When you test a form, you’re really performing competitive analysis. Are …

You will plant three seeds today, are you ready? Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Understanding how search engines are adapting to semantics offers business owners insight into the changing behaviors of consumers and how they research …

Your keywords are likely to dictate your website’s success online, and you cannot afford to target the wrong terms. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool …

By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Do not copy another site’s content without asking permission first. It’s bad for you, the site you …

You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank …

The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? A layout that sufficiently takes into account the “above the fold” section is not only user friendly, but can also be assessed positively by …

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search …

Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the …

We know that SEO will continue to evolve through different devices and platforms. Robots tags are directives that allow you to control how search engines crawl and index the content of your website. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy …

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. There is no optimal number of words on a page for placement in …

Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it’ll be on the website can go a …

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms …

For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. The …

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the …

Are you worried that your aesthetically appealing website is not getting you the right amount of traffic? Does it bother you that all the money you spent on developing a very creative website is going waste. Is your online business so vast that you are having trouble maintaining your site …

In the best case scenario, a site visitor turns into a paying customer. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive …

Make sure that your site’s structure and hierarchy are as clear and logical as possible, with your homepage as the “root” page (the starting point). If you are competing with Amazon, and think that you are going to steal a link by telling someone that you built a better …

Do you click on sites that are not on the first page? Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. And after coming a long way an SEO is called integrated digital marketing …

According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause publishers to lose traffic. What if someone learns all they need to know from the snippet and doesn’t visit the source site? Remember, the very nature of …

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Some Google searches show a descriptive box at the top of the search results. Google …

The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry …

Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. Perhaps the most commonly known aspect of SEO, the …

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Think of it like a roadmap that makes it easier for search engines to crawl and index your site. Test your website …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Clearly defined business objectives pave the way for KPI results that are quantifiable and qualifiable – so the benefits of specific SEO practices can be seen and adjusted appropriately. This release prevented …